Sony cancels crappy movie "The Interview" just because

Sony, under pressure from a variety of fronts, the least of which was financial, decided to cancel the release of the comedy caper film "The Interview."

Ostensibly, the film is about an assassination attempt on North Korean leader Kim Jong Un, starring this generation's Hope and Crosby, James Franco and Seth Rogen. 

I admit I had no interest in seeing this movie at all; it just isn't my thing. 

But the hubbub that had occurred over the last few weeks involving hackers and ransom demands and threats has me wondering this:

What if this was all part of an elaborate viral marketing campaign that somehow went wrong?

I know, I know: I'm getting into tin foil hat/black helicopter territory here. And maybe the latent fiction writer in me wants to see more here than meets the eye. 

But given the central premise for the movie, wouldn't a campaign built around the buzz of a possible North Korea hacker leaking all of these documents (some of which are vile and savaging) demonstrate exactly why the North Koreans are apparently an appropriate subject for lampooning?

Yes, heads at Sony have apologized to insulted parties that were mentioned in a not so positive light in the leaked documents. But again, if you're running a long con, you kind of have to commit to it all the way, don't you?

I have no inside information, and maybe it is my natural skepticism. 

But I have a feeling this story isn't over yet.